Sydney Sweeney, known for the series “Euphoria” and “The White Lotus,” and films such as “Anyone But You” and “Reality”, will be the brand's global spokesperson with her new role. The new campaign is all about comfort and confidence.
In this campaign, she is presented as the 'Director of Dudes' and she takes you behind-the-scenes of her life, also encouraging people to be comfortable in their own shoes. The emphasis here is on 'Dude': a focus on comfort, confidence and the power to embrace yourself in all your facets. 
Photo: HEYDUDE
"Sydney belichaamt de essentie van 'Dude' door altijd comfortabel in haar eigen schoenen te staan, wat haar tot de perfecte match maakt voor het merk HEYDUDE. We zijn verheugd om haar aan boord te hebben om onze visie verder uit te dragen." aldus Terence Reilly, President van HEYDUDE.
Photo: HEYDUDE
Hooijer Footwear Group
Hooijer Footwear Group is responsible for the distribution of this brand for Benelux, Germany and Austria.
HEYDUDE
HEYDUDE is becoming increasingly popular as the go-to shoe, not only for everyday activities, but also for casual moments like festivals and travel. Want to know more about HEYDUDE? Then visit the brand page or the showroom!
Visit HEYDUDE @ CAST showroom 086
