BrandPortal for exhibitors
The BrandPortal is an online trading platform for retailers to explore brands in the footwear, sport and fashion industry. This online trading platform gives exhibitors the possibility to show their collections to our affiliated retailers, promote their brand and generate insight to customer- and search behavior. If you would like to receive more information, please do not hesitate to contact us. Are you a participant in the BrandPortal and would you like to view your online collection? Click the button below.
Since several years, CAST has been on a pathway from trading centre to trading platform. It all revolves around an individual approach for both retailers and brands, with the ultimate aim to provide benefits for both. Featuring your brand on the BrandPortal will boost your relevance and online visibility on the Trading Platform for Footwear, Sport & Fashion. See below for a overview of all the benefits of the BrandPortal for your brand.
Please note: as a brand, you only have access to your own collection. If you have any questions, feel free to reach out.
RESPOND TO DIGITAL DEVELOPMENTS
By participating on the BrandPortal, your brand is responding to an important digital development. Nowadays, you simply cannot operate without a good online brand positioning. The BrandPortal is an easy and user friendly tool to show your collection to our affiliated retailers. And with today’s staff shortages, it’s just very convenient for retailers to be able to explore brands online whenever it suits them. Combine online and offline to make sure your brand is following a multichannel strategy.
SHOW A SELECTION FROM YOUR (NEW) COLLECTION
By showing your collection online, you are growing your brand’s relevance and online visibility on cast.nl. It allows you to show relevant product information to both existing and new customers. And you’re generating more physical vistors to your showroom. This way you are ultimately pursuing a multichannel strategy.
PROMOTE YOUR BRAND THROUGH CAST CHANNELS
When you will decide to feature your new collection on the BrandPortal, we will be happy to promote your brand through our channels, including social media, newsletters, and news items. Together we will design a promotional plan that suits your brand and ultimately puts your brand in the spotlight among our 1.300 affiliated retailers.
GAIN INSIGHT INTO VISITOR BEHAVIOUR
Participating on our BrandPortal will give you insight to online visitor and search behaviour. Comparing online search behaviour to data from your showroom generates interesting data, which will enable you to work data-driven.