Here, small independent entrepreneurs define the landscape, each with their own distinct vision, yet together forming a close-knit community. FashionUnited spoke with both established and newly opened fashion businesses about how they collectively shape the identity of the street.

A Collective Effort to Green the Street
What makes Snellestraat unique is its balance between vibrancy and intimacy. The blend of boutiques, coffee spots, and lunch venues creates a well-rounded shopping street that is increasingly catching the attention of both media and visitors. At the same time, the street exudes a homely atmosphere. Many shop owners place benches with cushions outside their storefronts, inviting passersby to linger.
There is also a strong sense of camaraderie among the entrepreneurs: they refer customers to one another and share ideas via a dedicated street group chat. “We’re not large in number, so we really have to rely on each other,” says Angela Bevers of concept store Karakter, one of the street’s established names. Initiatives like the annual Christmas market often emerge from this collective spirit, sometimes supported by the municipality or the local business association, Hartje ’s-Hertogenbosch. Last year, the street underwent a joint greening project, resulting in vibrant wisteria now climbing along the facades.


Oak may be small — just forty square meters — but Marieke de Groot’s collection never fails to surprise. A miniature department store featuring Scandinavian fashion, home accessories, and plants.
Credits: Photo courtesy of Oak.

A Mini Department Store That Sparks Desire
A well-established presence among the independent fashion boutiques on Snellestraat is Oak. Owner Marieke de Groot describes her shop, located in a small heritage building, as a "mini department store." The collection is carefully curated: Scandinavian-inspired womenswear combined with home accessories, jewelry, and bags. Her commitment to core brands like Selected Femme, Nümph, and Five Units reflects a consistent buying strategy. De Groot explains, “I don’t switch brands easily. If something works, I keep investing in it.”
This distinct and recognizable style resonates with her customer base, which includes both day visitors and a loyal local clientele. Still, she observes changes on the street: “Some specialty stores have disappeared, and in their place, for example, My Jewellery has opened. Fortunately, the balance between boutiques, hospitality venues, and the occasional chain store remains healthy.”


From a heart-shaped installation to seasonal color themes, the meticulously folded origami displayed in Oak’s shop window has become the boutique’s visual signature.
Credits: Photo courtesy of Oak.


Curious to read the full newsitem? Continue reading on the FashionUnited website via the button below:

Newsitem FashionUnited

Image: FashionUnited