PREVIEW BRANDPAGE | MORRIS STOCKHOLM
Are you curious about the participants of PREVIEW MEN? Here you can find more information about the brands taking part in the event, featured on the special brand pages!
ABOUT MORRIS STOCKHOLM
A Rebel Within Tradition
When Morris was founded, in the midst of an era of fast fashion and Scandinavian minimalism, the brand paid tribute to classic style in an innovative way. Its passion lies in color and British preppy influences. It draws inspiration globally, combining bold, innovative ideas from rebels with style heritage from various cultures. The brand masters its craft, knows the rules—and knows when to break them. It connects the past with a future yet to be discovered. A wardrobe meant to grow, not to replace. A rebel within tradition—that is Morris.
"We like to say that we refine the classics and bring them into today."
Jan Alsén
The founder, Jan Alsén, was a style rebel. He held his head high, with a lily pinned to his chest. While the world zigzagged, he followed his own path. While the world cried out for fast fashion, he stayed true to his craft and convictions, advocating a timeless wardrobe that never stops evolving. That spirit lives on. It is the brand’s credo: stay true to yourself and express it. Because that is not fashion—that is style—and style means knowing who you are, what you want—and not caring what others think.
Morris leads the way in men’s style. The brand wants every man to remain true to himself and project that confidence. To be the master of his own wardrobe.
Sustainability
The brand aims to design clothing that is both functional and beautiful. It is constantly seeking the best materials. It knows how to create garments that last and age gracefully—the roots in the Swedish textile industry run deep.
The most important contribution to sustainability in fashion is choosing pieces that last and taking good care of them. That is why quality matters, and timeless style always takes precedence.
It’s all about quality—in every aspect of what the brand does.
Are you curious about the brand Morris Stockholm?
Discover the latest collection from Morris Stockholm at PREVIEW MEN – 05.01.26
Click the button below to visit the brandpage for more information, including contact details, lookbooks, and media.
