NEW! | PREVIEW KIDS Brandpage | Garcia

Curious about the participants of PREVIEW KIDS? Discover more about the brands featured at this event on the exclusive Brandpages!


ABOUT GARCIA

Garcia is a jeanswear brand built on the belief that joy comes first—a joy that’s meant to be shared. We design jeanswear for men, women, teens, and children, inspiring everyone to live their best life together.


THE HISTORY OF GARCIA

It’s 1972, deep in the hills of Urbania, Italy—the denim valley. In this secluded area, once a global hub for denim production, Maurizio and Isabelle Garcia decided to start their own business.

In 1977, a Dutchman named Martin Kouwenberg began importing their jeans. A shared passion for denim sparked a friendship that blossomed into a partnership. This partnership eventually gave birth to Garcia: a brand born in Italy and raised in the Netherlands.
Life is about making new connections. When you share a genuine bond and a common passion, you become one family.

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