Radically sustainable
De Mulders has committed to tackling climate change head-on. Their mission is not only to become the most sustainable shoe retailer in the Netherlands but also to actively contribute to a better future. Together with conscious brands like Keen, they’re making radically sustainable choices.
De Mulders x Keen
The brand Keen is known for their functional sneakers, designed with respect for both people and the planet. Their mission is clear: they aim to create footwear that helps people explore the world without causing harm.
Like De Mulders, Keen believes in action. They create shoes with minimal environmental impact, prioritize sustainable materials, and ensure that their production processes are ethically sound.
Egmond aan Zee photoshoot
To highlight this partnership—and to address climate issues and rising sea levels—De Mulders and Keen have crafted a powerful campaign image. On the beach at Egmond aan Zee, Björn Mulder stands in the water wearing a pair of Keen shoes, accompanied by the question: "How high must the water rise before we take action?"
100% Circular
De Mulders doesn’t believe in greenwashing—they take real action. For every pair of shoes you buy at De Mulders, they recycle a pair.
Clear and straightforward, they’re building a better world, step by step.
Want to know more about De Mulders’ climate initiatives? Visit their website through the link below.
Klimaatactie De Mulders
De Mulders take climate action
Flooding in Southern Spain, mosquitoes in November, and the shopping frenzy around Black Friday. Climate concerns are on the rise, and De Mulders shares these worries. But instead of just talking about it, they’re taking action. For every new pair of shoes sold, De Mulders recycles one, aiming to offset the carbon footprint of each purchase.
