The report covers market shares, regional differences, and trends in search behavior — not only by looking back over the past 12 months, but also by projecting 12 months ahead. These forecasts are based on data from Trendata’s Market Intelligence Platform, which processes five billion daily search queries and provides an 80% reliability rate for forward-looking analysis.
Findings show, for example, that Zara remains the number one brand in terms of search activity, though it is losing market share. Meanwhile, brands such as C&A and Nike are recording strong growth figures, while others are seeing declines.
The analysis also reveals surprising regional differences in retailer performance. In addition, shifts are expected within the highly concentrated affiliate market, with Amazon anticipated to lose ground.
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Research on online women’s fashion: search behavior shifts from winter to spring and summer
The traditional December peak in online search activity for women’s fashion is becoming less dominant. Consumers are increasingly searching for their favorite brands and styles during the spring and summer months. These insights are drawn from a new report published today by Emerce.
