Woolrich – founded in 1830 in Pennsylvania by John Rich and known for its high and durable quality and timeless design – will have its footwear line represented in the Benelux by Gruppo Adanti BV starting from the upcoming season. For Marcel Koppen, owner of Gruppo Adanti, this is a special collaboration: “As the fourth generation in the footwear industry, it is an honor to work with a brand that has been active for 195 years.”
According to Koppen, both companies strongly focus on sustainability, quality, and design: “These have a high priority at both firms.” The men’s and women’s footwear line of Woolrich Footwear is, in his opinion, a great addition to Gruppo Adanti’s brand portfolio, which includes Giorgio 1958, Officine Napoli, Evaluna, and Lorenzo-Mari.
“We look forward to further expanding the success of Woolrich Footwear and thank Enrico Paniccia and his team for their trust in our organization,” Koppen said.
Go Woolrich Footwear!
About Woolrich Footwear
Woolrich Footwear translates Woolrich’s nearly 200-year-old heritage into shoes that are rugged, comfortable, and durable. Like the clothing line, the footwear line combines timeless design with innovative, functional materials. Woolrich Footwear is made for people who want style and protection, no matter the weather or environment.
Focus on Quality and Sustainability
Woolrich shoes are inspired by the outdoors and built to last. They feature iconic brand elements, such as the famous Buffalo Check pattern, and combine craftsmanship with modern production techniques.
About Gruppo Adanti
Gruppo Adanti BV has been active since the 1980s as an agent for luxury, artisanal shoes from Italy. The company is known for its focus on exclusivity, craftsmanship, and comfort. By working closely with selected specialty stores and brands with a clear identity, Gruppo Adanti has firmly positioned itself within the premium segment of the Benelux market.
Experience and Vision
Since 1994, Marcel Koppen has been at the helm of the company. As the fourth generation in a family of shoe sellers, he brings a wealth of experience in design, production, and sales. His background with companies such as Clarks UK and Mauro Teci in Italy has contributed to the company’s expertise. With a keen eye for innovation and ongoing investment in product knowledge and relationships, Gruppo Adanti continues to add brands and collections that align with their vision of quality and style.
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