Applications in retail: automation and efficiency
Technologies such as self-scanning and cashier-less systems, automated inventory management, AI-driven customer forecasting, and CRM systems are increasingly being implemented. “Retailers are creating more value with fewer hands,” the report states. Supermarkets and large chains are leading the way, with advanced automation in distribution and data-driven promotions.
Growth of the online channel
The online channel continues to be a key growth driver. ABN AMRO expects a volume growth of 6 percent in 2025. Consumers have high expectations for convenience, speed, and transparency. Major players like Bol, Amazon, and Coolblue dominate the market, while many brick-and-mortar stores are focusing on an omnichannel strategy with Click & Collect and online return options.
The digital transformation and new skills
The digital transformation also calls for new skills. An increasing number of companies are investing in training in areas such as e-commerce, data marketing, and electric vehicle maintenance. In the car trade and repair sector, 27 percent of businesses now offer digital training programs.
Logistical challenges in the digital transformation
Although digital processes like ordering and payment are largely automated, the logistical backend remains labor-intensive. Activities such as order picking, return processing, and customer service continue to weigh on productivity — especially for smaller orders. Optimising these processes is crucial to remain profitable.
Obstacles for entrepreneurs in the digital world
Despite the potential of digitalisation, a significant number of entrepreneurs report facing challenges such as staff shortages and high investment costs. Nevertheless, 39 percent experience no barriers, often because they are already well advanced in digitalisation or do not yet see a need for it.
ABN AMRO’s conclusion is clear: those who invest in technology and people strengthen their competitive position and remain relevant in a market where convenience, speed, and personalisation are the norm.
Source: Emerce
