Wrangler

With origins going back to 1904 in Greensboro, North Carolina, Wrangler was born in 1947 with products created for the rigorous demands of cowboys and ranch hands.

When denim was adopted as the uniform of the growing youth movement in the 1950s, Wrangler became synonymous with teenage attitude. A denim brand with 75 years of pioneering spirit, Wrangler invented the game-changing broken twill denim. 

More recently Wrangler has developed multiple innovations under the WeCare umbrella, including Indigood®, sustainable fabrics made with at least 90 percent less water than conventional denim fabric.

Wrangler is recognized in 47 countries in EMEA, and our products are sold in more than 110 countries worldwide. We support our brand throughout these regions through a global infrastructure, developing, sourcing and marketing our products around the world.

Wrangler is represented in a wide range of wholesale and retail distribution channels, including owned and partnership stores, concessions, e-commerce & e-tailers, key department stores and independents.

With over 75-Years of expertise in creating authentic denim and apparel, Wrangler - part of Kontoor Brands, Inc - is your trusted partner. Offering a wide range of fits, product lines and Never Out of Stock products, there's a Wrangler proposition for each customer.