FRNCH

THE BRAND
At the origin of the brand is a meeting: that of Franck, Commercial Director, and Chloé, Artistic Director. A Parisian couple, complementary and passionate about fashion. They decide to embark together on the great adventurous journey of entrepreneurship, and in 2015, FRNCH (a combination of their two names) is born.

IDENTITY
A desire: to discover the latest trends and offer quality pieces. By combining this with their wish to create a women's wardrobe that is different and inclusive, where one feels good, FRNCH establishes its universe where creativity, urban pieces, and uniqueness come together in perfect harmony.

After more than five years of building FRNCH together, a new chapter begins when Chloé takes over the leadership of the brand on her own. Her unique vision and desire for renewal drive FRNCH to create for women, by women.

Through her authentic approach, FRNCH captures the distinctive essence of the independent woman, who breaks free from conventions. She embraces color and prints and blurs the lines between chic and casual. Her goal: to cultivate curiosity and originality.

CRAFTSMANSHIP
The craftsmanship of FRNCH primarily stems from Chloé's past experience. Her childhood in her parents' sewing workshop and her knowledge of the fashion industry and ready-to-wear factories give FRNCH its essence. She utilizes her expertise for the brand, enabling her to connect with customers from the very beginning. The craftsmanship also arises from the cultural richness of her teams, who come from all corners of the world. They serve as a source of inspiration, making the collections increasingly cosmopolitan. From development to communication, FRNCH takes you through their desires and various universes. Each collection is guided by a theme and tells a story, a journey, or a significant moment in life.

COLOR PALETTES AND PATTERNS
Our exclusive and creative prints, designed by our stylists, form the core of FRNCH's identity. Each season, our collections offer a mix of prints and vibrant colors that reveal your radiance.

PHILOSOPHY
The philosophy of FRNCH reflects our team: free and creative spirits. We cultivate curiosity and openness, allowing everyone's origins to intersect, intertwine, and create positive synergies together. Our cosmopolitan universe defines our originality and makes the FRNCH girls women with multiple facets.

THE FRNCH GIRLS
With a confident demeanor, a liberated silhouette, and a casual style, the #FRNCHgirls do not take themselves too seriously and fully embrace who they are. Bold and full of humor, they mix prints perfectly by playing with volumes and materials. This is the recipe for a successful mix & match.