A fish named Fred

For each new collection, Fred and his team develop a central theme that serves as the basis for the entire collection. These themes vary widely, from playful and functional to abstract and tactile, and always showcase Fred's unique creative flair and ability to think innovatively.

The inspiration for Fred's collections comes from a variety of sources, including nature, cultural influences, art, history and technology. For example, the theme of a collection may be drawn from Fred's personal travel experiences, such as the enchanting winter landscape of Frosty Fred or the vibrant culture of Brazil.

The spring/summer 2025 collection, titled “Sahara Sunset,” draws inspiration from the rich culture and nature of the Middle East. This collection is characterized by the use of bright colors such as yellow, red, blue and green in the prints. In keeping with Fred's signature style, the collection includes both bold and subtle designs, so there is something special for every lover.