Senior Brand Marketeer

Are you fully immersed in the world of fashion? Do you have experience developing and implementing market strategies, positioning, and impactful campaigns? Do you want to channel your creativity into the footwear industry? Then we have the perfect job and challenge for you. Hooijer Footwear Group is a full-service footwear company handling marketing for no fewer than nine leading brands and their associated webshops in the Benelux and DACH region. Together with your direct colleagues, you will have the opportunity to elevate the branding of the brands in our portfolio, both B2B and B2C, to the next level.

Our portfolio includes the following brands: Lazamani, HUNTER, Sockwell, KEEN, Tofvel, Toni Pons, Jan Jansen, HEYDUDE, and CROCS.


What will you do?

• Develop and execute international marketing campaigns, both online and offline, targeting B2B and B2C audiences;
• Develop and implement email marketing strategies, for both B2B and B2C, to increase customer engagement and drive sales;
• Build a strong and engaged community;
• Ensure the maintenance and quality of all owned media;
• Analyze market trends and consumer behavior, using this knowledge to create innovative marketing concepts;
• Manage the (online) presence to ensure a consistent and up-to-date brand experience;
• Organize photoshoots;
• Collaborate with our graphic designer and other brand marketers to develop creative content;
• Measure and report on the results of marketing efforts.

In this role, you will report to the Marketing and E-commerce Manager. You will act as a connector and work closely with other brand marketers and colleagues from various departments, including sales.


Who are we looking for?

If you are energized by the responsibilities outlined above and recognize yourself in the following requirements, you have everything it takes to succeed in this role:

• A bachelor’s degree (HBO) in Marketing, Communication, or a related field, with an entrepreneurial and creative mindset;
• 3–5 years of proven experience in brand marketing, preferably in a retail or e-commerce environment;
• Analytical skills and experience using data to inform decisions;
• Ability to perform under pressure and switch quickly between brands;
• Strong communication skills and an excellent eye for detail;
• Ownership and a high sense of responsibility;
• Knowledge of the German market;
• Proficiency in Dutch, English, and German;
• A passion for the fashion industry and building strong brands.

Hooijer Footwear Group is the brand owner, importer, and distributor of various footwear brands for the entire European Union. Our in-house brands (Lazamani, Tofvel, and Jan Jansen) even cross global borders and position themselves in the mid to high segment. The brands can be categorized as (high) fashion, comfort, and outdoor. Each brand is unique, but quality and service are paramount for every brand in our portfolio!

We are a Dutch family business, centrally located in Oldenzaal, near the German border. As a full-service footwear company, we provide comprehensive support to both manufacturers and retailers in marketing, sales, and supply chain management. We do this with a professional and driven team of over 100 employees. Our departments include motivated and professional teams of (international) account managers, marketers, IT specialists, inside sales staff, service employees, logistics personnel, and a finance department. We all share the same passion: a passion for shoes.


Interested?

If you are interested in this position and see yourself fitting the described profile, please email a brief cover letter and your CV with a representative photo before January 27, 2025, to: vacature@hooijerfootwear.com


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