Clarks has been renowned for decades for its high-quality shoes, with craftsmanship, comfort, and innovation at the forefront. In addition to the brand’s 200-year milestone, the legendary Desert Boot—recognized for its distinctive mid-cut silhouette—is celebrating its 75th anniversary this year.
The new collections will be presented at CAST for the Dutch market and at Trade Mart for Belgium. To mark both the partnership and the 200-year anniversary, FROS invites its customers to visit the newly renovated showrooms in CAST (Nieuwegein) and Trade Mart (Brussels). Visitors who schedule an appointment will receive a pair of Clarks Desert Boots for men and Wallabees for women as a gift to celebrate this special occasion together.
FROS International looks forward to bringing the beautiful story of Clarks to Dutch retailers and consumers, contributing to the brand’s success in this new phase.
For more information about Clarks sales, please contact Bart Gouda at bart@fros.nl. For marketing, PR, and communications inquiries, please contact Dirk Vis at dirk.vis@fros.nl.
About FROS
FROS International is a full-service distribution company specializing in A-brands in fashion, outdoor, lifestyle, and footwear. The company serves customers in the Benelux and France and is known for its extensive portfolio of high-quality brands and strong customer focus. FROS presents its brands in showrooms at CAST (Nieuwegein) and Trade Mart (Brussels).
About Clarks
Clarks was founded in 1825, exactly 200 years ago, in the town of Somerset, England. The brand is known for its quality, comfort-focused design, and innovation. Its iconic models, the Desert Boot and the Wallabee, are recognized worldwide. The brand is frequently worn by globally renowned artists and musicians—for example, the members of Oasis, who will be performing reunion concerts in 2025 wearing Clarks.
Are you curious to learn more about Fros International and their brands? Then take a look at the brandpage via the button below or stop by showroom 232 - level 1 @ CAST.
FROS International secures exclusive distribution rights for Clarks footwear in the Benelux
FROS International is pleased to announce that, as of January 2025, it will be representing Clarks / Clarks Originals in the Benelux. The iconic British brand is celebrating its 200th anniversary this year and is making a strong comeback, also among new target groups, thanks in part to collaborations with (young) brands, stores, and artists.
