Bobux is a globally recognised brand of children's shoes, founded in New Zealand. The brand is known for its innovative designs, foot-friendly fit and use of high-quality materials. Bobux develops shoes that support the natural development of children's feet. In collaboration with podiatrists and paediatric physiotherapists, they develop shoes for every stage of a child's growth. The shape of the shoe is adapted to the needs of the child in that specific growth stage. The well-known Soft Soles (the soft, flexible baby shoes) are followed by the Xplorer, Step Up, I-Walk and Kid+ shoe collections. Unlike many other shoes, Bobux shoes have a very flexible sole, allowing the foot to move and develop as naturally as possible.

Bobux recently added the Alpha line to their collections. This collection is zero drop, completely flat, to encourage extremely natural foot movement, has a wide toe box for proper toe spread and is again very flexible to encourage the natural development of the feet.

Bobux is more than just a children's shoe – it is a healthy choice, a stylish product and a brand that grows with the child.